It was at Barcelona last year that instant messaging (IM) was introduced. A lot of work went into enhancing the concept and ensuring interoperability between networks across the world. India became the first country where IM service was launched for the time ever. The announcements for the same were made in January this year. As a part of GSMA’s worldwide personal IM campaign where in the GSMA has developed a framework to maximize interoperability and reliability, operators from countries like Spain and Italy would be launching services that would allow users to exchange Ims across networks. Interestingly, the upcoming services claim to allow users to exchange Ims to be transferred as text messages. Others like T-Mobile and Orange also disclosed their plans to launch IM services for their subscribers in Germany, France and the UK.
At the event, mobile advertising was equally talked about as IM. With more eyeballs turning to cell phones mobile operators, advertisers and content providers realize the significance of the small screen as a significant medium of advertising. With such a potential, it is important to have standardization and a code of conduct for this upcoming industry. The GSMA recently set up a Mobile Advertising Forum to address these issues. The 3GSM World Congress was a great platform where operators from across the world came together and discussed their plans and path for mobile advertising.
Instant communication
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